"Every brand has a hidden WOW! tucked away—let’s make that the star of the show!".

Anna’s career has been firmly placed in digital for twenty-five years, working for well known brands including Vodafone, NRMA Motoring, Salmat, News Limited, Apple, Naked Tan and Sydney Uni SFC. You could say she is an industry dinosaur, and she’s happy about that because as all the fads waxed and waned, Anna always knew what was best for clients. Simplicity.

There’s a lot of fluff in the industry, and she just won’t have a bar of it!

Leading transformational digital strategies and the teams that help to build digital solutions, her career has excelled in delivering holistic solutions for clients and business owners in complex multi-level environments. Driven by results and not much for time-wasting, her expertise and skills help build brand loyalty, customer engagement and rich user journeys across multiple digital channels. Her knowledge of digital runs across all platforms, both cost-saving and revenue generating.

A true digital expert, Anna’s list of achievements is long. She created one of the first trigger based mobile messaging solutions in Australia for the Transurban Group and built the first searchable digital solution for NRMA’s Approved Repairer Network. She has built e-commerce platforms, implemented Search Engine Optimisation strategies (yes, all by herself) and worked with some of the most complicated database structures and legacy systems and still solved the puzzle (straight after a strong coffee).

Anna is a digital expert and digital essentialist, who believes in building strong relationships with clients and her teams through leadership, expertise, communication and a dash of humour.