It’s simple. It’s intriguing.
It makes sense.
Building a website and doing nothing is like opening a new store in the desert. No one knows you exist. If you are a small to medium sized business who manages an e-commerce or informational website you’ll know it is not just about building a website and walking away.
So let’s get serious about your website. Your website needs a strategy to help acquire new customers and keep existing customers loyal.
Let’s get cracking.
No jargon. No elusive ideas. No nonsense.
Spaceworx.Digital has worked with online retailers, professional practices and business owners. It’s what essential that really matters. Together we will create an action plan based on reviewing your current website and other marketing assets and determine your brand’s strengths, weaknesses and opportunities.
The action plan will cover every facet of online and digital marketing including SEO, paid media advertising, website usability, analytics, affiliate marketing, email marketing, campaign management, data validation and interrogation, e-commerce, loyalty marketing, app builds, mobile messaging and lead-generation.
Don’t get overwhelmed, Spaceworx.Digital can build your website and you will have complete transparency every step of the way. That’s what a digital essentialist can do for you.
Indeed, we are a rare breed.
How it Works
It's daring. Invaluable. It’s all about you.
This six-part process involves assessing the health of your current website and identifying the clear actions needed to advance your business into the future.
Together, we will uncover valuable insights about your current situation and develop a strategy to drive traffic to your site and convert potential customers into loyal ones.
We will analyse website metrics, the competitive landscape, and identify areas for improvement and opportunity. We'll define an effective social media strategy tailored to your needs and explore creative campaigns that offer significant rewards.
Additionally, we will evaluate your website's structure and how search engines like Google and Bing interpret and display your content, focusing on usability and SEO improvements.
Ultimately, we'll establish or refine the foundations of your e-commerce or informational website to achieve optimal results.
Focus on the things that matter. Let’s go back to the basics.
Let’s build your brand. Here’s where we start.
Brand Audit
Customers do judge a website by its design.
Many websites are built, published, and then left to stagnate, often without consideration for evolving market trends. What might have been an impressive design a few years ago might not have the same impact today.
As trends and user expectations change, a poorly designed site can lead to losing potential customers, which is detrimental when you’re trying to attract them in the first place.
However, redesigning a website just for the sake of it isn’t effective. To understand what needs to change and why, rely on analytics, usability studies, and an assessment of the competitive landscape. These insights will help you refine your brand’s characteristics and values to ensure your website stands out.
Competitive Landscape
You’re aware of your competition, but do you really know what they are doing?
Competition is healthy, it helps keep your business alive. But ignoring it can be detrimental. Together we will look at who your competitors are and where your brand sits in perspective within the competitive landscape.
This may include:
Identifying competitors in the digital space
Understanding their offerings
Discover your brand’s opportunities
Identifying your unique selling point?
Discovering what you should you be promoting?
Researching what are people actually searching for online?
Website Health Check
Reviewing your site could mean the difference between increasing advertising spend versus enabling your site to work harder by optimising its structure and content.
A website review is an in-depth analysis of what has happened on your website historically.
How often is your website visited?
Has marketing affected your results?
How engaged are customers when they find your website?
Are your pages using SEO best practice?
Does your brand reflect what you are selling online?
Are people talking about you in social media?
This is an opportunity to discover untapped opportunities and gain insights from website analytics, website design, user experience and benchmarking your metrics.
The Marketing Plan
Success requires clear direction. By gaining valuable insights into the digital health of your business, you can chart a more precise course. With an audit at hand the direction will become crystal clear. Together, we will develop a plan tailored to your business, taking into account available resources and the effort required to seize opportunities and achieve rewards. The plan will include:
Branding
Vision and Unique Selling Proposition (USP)
Target Audience
Objectives
Information Architecture
Search Engine Optimisation
Digital Marketing Strategy including Social Media
Communications and Database Strategy
Benchmarking Metrics and Tracking for Reporting
Digital Transformation Build
With the valuable insights from our discovery and strategy phase in hand, it’s time to shape your new digital presence. This might include redesigning your site structure, developing a brand stylesheet and logo, crafting engaging copy, and sourcing impactful images. Spaceworx Digital offers the expertise to build your website directly or manage the project and coordinate with external teams, ensuring your digital brand performs exactly as envisioned.
From project planning to overseeing the successful delivery of your digital initiatives, Spaceworx Digital works seamlessly with both creative and technical teams, translating complex jargon into straightforward, understandable terms. The focus will be on transparency, managing your expectations, ensuring quality control, and benchmarking for success.
Reporting and Analytics
Website analytics, benchmarking, and reports are invaluable tools for understanding your online presence. They offer deep insights into user behaviour, identify areas for improvement, and track your progress against industry standards. By regularly analysing this data, you can make informed decisions that enhance your website's performance, optimize marketing strategies, and ultimately drive growth.
These tools not only help you measure success but also guide you in refining your approach to stay competitive in an ever-evolving digital landscape. Establishing a framework for regular reporting and post-analysis review further enables you to assess the effectiveness of your digital transformation project, ensuring continuous improvement and alignment with your business goals.